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Undead Furniture Hardware Co. Rebranding Journey: David v. Goliath

Intellectual Property Theft & Small Business

In the world of refinished furniture hardware, innovation and creativity drive companies to excel and set new standards. However, challenges often arise along the way. Cassidy, the owner of Undead Furniture Co., recently faced such a challenge when a larger U.S. chalk paint company sought to capitalize on her unique designs.

Undead Furniture Co. prides itself on craftsmanship and quality, quickly gaining recognition in the industry for its stylish and functional hardware designs. Yet, greed can sometimes overshadow success, leading to situations like Cassidy's.

In response to this injustice, Cassidy found support among fellow furniture artists who had also been affected by similar situations. Their solidarity and Cassidy's determination have sparked a movement within the industry to address such issues and uphold integrity.

We stand behind Cassidy and her commitment to quality and originality. Join us in supporting her as she navigates this challenging time and continues to uphold her beliefs.

Video: Hear Cassidy's story in her own words.

Leave a word of encouragement for Cassidy in the comments below.

 

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